Custom Stand Up Pouches
Custom printed stand up pouches for coffee, snacks, pet food, powders, dried fruit and other retail products. Choose from resealable zippers, high-barrier materials, custom sizes and digital or gravure printing based on your project requirements.
- Custom sizes, materials and printing
- Resealable zipper and tear notch options
- Digital printing for lower-volume projects
- Gravure printing for larger repeat orders
Food and non-food packaging available. Material, structure, size and printing method are selected according to your product, quantity and barrier requirements.
Custom Stand Up Pouch Quick Facts
Key production and printing information for buyers comparing custom stand up pouch options. Final specifications depend on pouch size, material structure, artwork, quantity, and application.
Digital Printing
From about 100 pcs
Often practical for approximately 1,000–3,000 pcs, multiple SKUs, product launches, or projects with frequent artwork changes.
Gravure Printing
Generally from about 10,000 pcs
Often offers stronger economics for stable, larger-volume orders, especially around 40,000+ pcs.
Typical Lead Time
10–15 / 18–25 days
Digital printing is typically about 10–15 days, while gravure production is typically about 18–25 days.
Printing Setup
No cylinder fee for digital
Gravure cylinders are typically about USD 30–80 per color when applicable.
Production Capacity
About 300 metric tonnes/month
Manufacturing capacity for flexible packaging projects. Actual production scheduling depends on current specifications and workload.
Stand Up Pouch Structure
What Is a Stand Up Pouch?
A stand up pouch is a flexible packaging bag designed with an expandable bottom gusset that allows the pouch to stand upright on a shelf. It can be customized with resealable zippers, tear notches, hanging holes and different barrier materials, making it suitable for a wide range of food and non-food products.
Resealable Zipper
Press-to-close zipper options help consumers reopen and reseal the pouch after first use, making them useful for coffee, snacks, powders, pet food and other multi-use products.
Expandable Bottom Gusset
The folded bottom expands when filled, creating a stable base that allows the pouch to stand upright and provides additional internal capacity.
Easy Tear Notch
Tear notches provide a convenient opening point above the zipper or seal area, improving the consumer opening experience without requiring scissors.
Hanging Hole Options
Round holes, euro holes and other hanging options can be added for peg-hook retail displays, especially for smaller snack, candy, supplement and accessory pouches.
Stand up pouches can be configured around the product, not just the bag shape. Zipper type, gusset dimensions, material structure, barrier level, printing method and additional features can all be adjusted according to filling weight, shelf-life requirements and retail presentation.
Packaging Applications
Stand Up Pouches for Different Products
Stand up pouches can be adapted for products with different filling weights, barrier requirements and retail environments. Material structure, zipper type, size and printing method should be selected according to the product rather than using one standard pouch specification for every application.
Coffee & Roasted Products
Printed stand up pouches can be used for whole bean and ground coffee, with optional resealable zippers, barrier materials and degassing valve configurations where required.
Explore Coffee Packaging →
Nuts, Seeds & Trail Mix
Resealable pouches are suitable for nuts, seeds and mixed snacks, with optional clear windows, matte finishes and barrier structures designed around shelf-life requirements.
Gummies & Confectionery
Bright custom printing, zipper closures and optional hanging holes make stand up pouches useful for gummies, candy and other small-format retail snack products.
Nutrition & Powder Products
Stand up pouches can be configured for nutrition powders, superfoods, supplements and dry mixes using suitable moisture and oxygen barrier structures.
Explore Powder Packaging →
Pet Food & Pet Treats
Strong seals, resealable closures and appropriately selected barrier materials can support dry pet food, treats and other pet-care products in multiple pack sizes.
Explore Pet Food Packaging →
Dried Fruit & Snacks
Printed stand up pouches provide a large branding area while resealable closures and suitable barrier films help protect dried fruit and snack products after opening.
Explore Snack Packaging →Not sure which pouch specification fits your product?
Share your product type, filling weight, target pouch size, expected order quantity and any barrier or shelf-life requirements. We can help evaluate the appropriate material, structure, printing method and pouch features for your project.
Materials & Barrier
Choose the Right Material for Your Stand Up Pouch
The best pouch material depends on what you are packing, how long the product needs to stay fresh, its sensitivity to moisture, oxygen or light, and how the package will be filled, stored and transported.
PET / PE
A common flexible packaging option for products that need good printability, strength and reliable heat sealing without requiring the highest oxygen or light barrier.
Metallized Structures
Metallized barrier layers can improve protection against oxygen, moisture and light while providing a metallic appearance when the application requires stronger product protection.
Aluminum Foil Structures
Foil-based laminates may be selected for products with demanding oxygen, moisture or light protection requirements, such as certain coffee, powder and sensitive food applications.
EVOH-Based Options
Transparent high-barrier structures using EVOH can be considered when product visibility is important but stronger oxygen barrier performance is still required. Exact multilayer construction should be confirmed for the application.
Surface & Appearance Options
Barrier performance and visual appearance are separate decisions. The outside of the pouch can be customized to match your brand while the internal material structure is selected for product protection.
- Matte Finish
- Glossy Finish
- Kraft Paper Look
- Clear Window
- Aluminum Foil
- Metallized Effect
- Holographic Effect
- Soft-Touch Finish
- Brushed Metallic Look
Printing & Order Quantity
Digital vs Gravure Printing for Stand Up Pouches
The best printing method depends on your total quantity, number of SKUs, artwork colors, pouch size and whether the design is likely to change. Digital printing is often better for smaller or multi-SKU projects, while gravure becomes more economical as stable repeat quantities increase.
Lower Volume / Multi-SKU
Digital Printing
Digital printing is useful for new product launches, smaller quantities, multiple designs and projects where artwork may change frequently.
- Suitable projects may start from around 100 pieces
- Around 1,000–3,000 pieces is often a more practical range
- No gravure cylinder charge
- Useful for multiple SKUs and shorter production runs
- Easier when artwork or product variants change frequently
Larger Stable Volumes
Gravure Printing
Gravure printing is generally better suited to larger, repeatable production where the artwork is stable and the cylinder cost can be spread across more finished pouches.
- Typical projects may start around 10,000 pieces
- Often more economical around 40,000+ pieces
- Cylinder cost is typically about USD 30–80 per color
- Suitable for stable SKUs and repeat production
- Strong choice when quantity continues to grow
Practical Quantity Guide
These ranges are general production guidance rather than fixed rules. Final recommendations depend on pouch size, material, artwork colors and SKU count.
Suitable for some small digital projects, sampling or early-stage launches.
Often a practical range for startups, multiple SKUs and short-run custom packaging.
Total digital cost may begin approaching gravure economics, depending on specification.
Especially worth comparing when artwork uses fewer colors and the SKU is expected to repeat.
Larger stable runs typically make it easier to spread cylinder costs across production.
Why We Compare Total Project Cost, Not Just MOQ
In some projects, the total cost of approximately 5,000 digitally printed pouches can already exceed the production cost of around 10,000 gravure-printed pouches before adding gravure cylinder charges. The actual crossover depends heavily on the number of artwork colors, total cylinder cost, material, pouch size and number of SKUs.
Multiple SKUs? Tell Us the Total Quantity and Quantity per SKU.
For example, 10,000 total pouches across five designs is a different production situation from 10,000 pieces of one design. Send us your total quantity, SKU count, quantity per SKU, pouch dimensions, material requirements and artwork colors so we can compare the practical printing options.
Quantities and cost ranges shown above are general Runlong Pack production guidance and may vary by pouch dimensions, film usage, material structure, printing coverage, artwork colors, SKU count and other project specifications. Final MOQ and pricing should be confirmed by quotation.
Custom Features
Customize Your Stand Up Pouch for Product & Retail Needs
Stand up pouches can be customized beyond size, material and printing. Closure systems, display features, windows, valves, handle options and surface appearance can be selected according to how the pouch will be filled, used, displayed and reopened.
Resealable Zipper
Press-to-close zipper options help users reopen and reseal the pouch after first opening, especially for snacks, coffee, powder and pet food products.
Clear Window
Transparent window areas can be incorporated into suitable structures when brands want consumers to see the product inside the pouch before purchase.
Hanging Hole Options
Round holes and euro holes can support peg-hook retail display for candy, snacks, small accessories and other lightweight products.
Handle & Handle Hole
Selected larger pouch formats can be configured with handle or handle-hole options to improve carrying convenience where the pouch size and structure are suitable.
Degassing Valve
One-way degassing valve configurations can be considered for roasted coffee packaging where gases need to escape while limiting external air entering the sealed pouch.
Custom Colors & Finishes
Custom printed artwork can be combined with matte, glossy, metallic and other surface appearances to match different branding and retail positioning.
Features should be selected around the actual product and filling process.
Not every accessory is appropriate for every pouch size or material structure. Send us your product, filling weight, pouch dimensions, closure requirements and retail display needs so we can help confirm a practical configuration before production.
Buying Guide
How to Choose the Right Stand Up Pouch
The right stand up pouch is determined by more than appearance. Product type, filling weight, shelf-life target, barrier needs, pouch size, closure system, printing quantity and retail display requirements should all be considered before confirming the final specification.
Start With the Product
Coffee, snacks, powders and pet food can require different barrier, sealing and closure configurations even when the pouch shape looks similar.
Confirm Filling Weight
Filling weight and product density influence the pouch width, height, bottom gusset depth and overall film usage.
Select Barrier & Features
Consider oxygen, moisture and light protection together with zipper, valve, window, hanging hole or handle requirements.
Match Printing to Quantity
Smaller and multi-SKU runs often favor digital printing, while larger stable volumes should be evaluated for gravure printing.
| Product | Typical Barrier Focus | Common Features | Printing Consideration | Related Packaging |
|---|---|---|---|---|
| Coffee | Oxygen, moisture and light protection may be important, depending on product and shelf-life target. | Zipper, tear notch and optional one-way degassing valve. | Digital can suit launches and multiple SKUs; gravure should be evaluated as repeat volumes grow. | Coffee Bags |
| Nuts & Dried Fruit | Moisture and oxygen protection selected according to the product and expected shelf life. | Resealable zipper, tear notch and optional clear window. | SKU count and artwork changes can make digital useful for lower-volume projects. | Snack Packaging |
| Gummies & Candy | Moisture protection and reliable sealing are common considerations. | Zipper, euro hole, round hole, tear notch or clear window. | Digital works well for multiple flavors or artwork variants when quantities per SKU are lower. | Snack Packaging |
| Protein & Nutrition Powder | Moisture and oxygen protection may be important for dry powder products. | Zipper, tear notch, larger gusset and suitable sealant layer. | Consider quantity per flavor or SKU before choosing digital or gravure. | Protein Powder Packaging |
| Pet Food & Treats | Barrier, puncture resistance and seal strength depend on the product type and pack weight. | Zipper, strong bottom gusset, handle options on suitable larger formats. | Larger repeat volumes can make gravure more economical. | Pet Food Packaging |
| General Snacks | Barrier level depends on oil content, moisture sensitivity, product texture and shelf-life requirements. | Zipper, tear notch, window and hanging hole options. | Choose printing based on total quantity, SKU count and artwork stability. | Snack Packaging |
Information That Helps Us Recommend the Right Pouch
You do not need to know the final material structure before requesting a quote. Providing the basic project information below makes it easier to evaluate the pouch size, barrier, features and printing method.
- Product being packed
- Filling weight
- Target pouch dimensions
- Total order quantity
- Number of SKUs
- Quantity per SKU
- Shelf-life or barrier needs
- Required zipper or accessories
- Existing artwork or design colors
- Filling and sealing method
Have a pouch sample or an existing specification?
Send us the pouch dimensions, photos, artwork, material information or a physical sample if available. We can review the existing format and discuss practical options for your custom stand up pouch project.
Custom Size & Capacity
How to Choose the Right Stand Up Pouch Size
Stand up pouch dimensions are normally specified by width, height and bottom gusset. The correct size should be selected according to the actual product volume, filling weight and filling conditions rather than product weight alone.
Understanding W × H + Bottom Gusset
The bottom gusset expands when the pouch is filled, creating additional internal volume and allowing the finished package to stand upright. Width, height and gusset size therefore work together to determine usable pouch capacity.
Width
The horizontal pouch dimension measured from side to side. It influences internal volume and the usable front printing area.
Height
The vertical pouch dimension. Space must also be allowed for the zipper, top seal and filling headspace.
Bottom Gusset
The expandable bottom section increases usable volume and enables the pouch to stand after filling.
Reference Fill Weight
Stand Up Pouch Capacity Reference
The following values provide a practical reference for comparing how different products may fill the same pouch size. They should be used for preliminary size selection only.
|
Pouch Size W × H + Gusset | Rice | Tea | Seeds | Shelled Peanuts | Pet Food |
|---|---|---|---|---|---|
| 9 × 13 + 6 cm | ~110 g | ~30 g | ~40 g | ~35 g | ~50 g |
| 10 × 15 + 6 cm | ~190 g | ~60 g | ~75 g | ~53 g | ~90 g |
| 12 × 20 + 8 cm | ~320 g | ~100 g | ~110 g | ~146 g | ~180 g |
| 14 × 20 + 8 cm | ~570 g | ~140 g | ~190 g | ~176 g | ~320 g |
| 15 × 22 + 8 cm | ~600 g | ~180 g | ~220 g | ~215 g | ~350 g |
| 16 × 24 + 8 cm | ~690 g | ~240 g | ~270 g | ~310 g | ~400 g |
| 18 × 26 + 8 cm | ~1000 g | ~300 g | ~390 g | ~412 g | ~600 g |
Reference fill weights only — not guaranteed capacities.
Actual fill weight can vary significantly with product density, particle size, moisture content, product shape, filling method, zipper position, required sealing headspace and how tightly the product settles inside the pouch. We recommend testing the final pouch size with your actual product before mass production.
Why Can the Same Pouch Hold Different Weights?
The pouch has a physical volume, but the finished fill weight depends on the characteristics of the product placed inside it.
Product Density
Dense products can place more net weight into the same internal volume than lightweight or bulky products.
Particle Size & Shape
Powders, grains, tea leaves, nuts and pet treats settle differently and therefore use pouch volume differently.
Filling Headspace
Space above the product may be needed for filling, zipper operation and reliable final heat sealing.
Retail Presentation
The final pouch may be made taller, wider or deeper to suit branding, shelf footprint and the desired package appearance.
Not sure which pouch size fits your product?
Send us your product type, target filling weight and any existing pouch dimensions or sample. For new projects, an actual product sample can also help evaluate the required pouch volume before final production.
Read our Packaging Bag Size Guide →Production & Quality Control
How Custom Stand Up Pouches Are Produced
A custom pouch project moves through several stages before the finished bags are ready for shipment. Confirming the specification before production and checking critical details during manufacturing helps reduce avoidable problems with size, printing, sealing and finished pouch performance.
Requirement Review
We review the product type, pouch dimensions, filling weight, material requirements, quantity, SKU count and requested accessories before confirming the project direction.
Artwork & Dieline Check
Artwork is checked against the confirmed pouch layout, including print area, zipper position, seal area, gusset and other structural features before production preparation.
Material Preparation
Film layers and thickness are selected according to the approved structure and the product’s barrier, sealing and mechanical requirements.
Printing
Artwork is produced using the confirmed digital or gravure printing method according to project quantity, SKU requirements and approved production details.
Lamination & Curing
Where multilayer structures are required, printed and functional films are laminated together and processed before moving to the pouch-making stage.
Pouch Making
Laminated film is converted into finished stand up pouches with the specified bottom gusset, zipper, tear notch, hanging hole or other approved features.
Quality Inspection
Finished pouches are checked for critical dimensions, printing, sealing, appearance and functional details against the approved specification.
Packing & Shipment
Approved finished pouches are counted, packed and prepared for shipment according to the project and delivery requirements.
QC Checkpoints
What Do We Check Before Shipment?
Quality control should focus on the details that can directly affect filling, shelf presentation and end-user experience. Inspection requirements may vary according to pouch type, material and application.
Pouch Dimensions
Width, height, gusset and other specified dimensional details are checked against the approved production requirement.
Printing & Registration
Printed appearance, artwork positioning and registration are reviewed against the approved artwork and production standard.
Seal Quality
Seal areas are checked for appearance and consistency so the finished pouch is suitable for the intended packing process.
Zipper & Accessories
Zippers, tear notches, holes, valves and other specified accessories are checked for correct position and function.
Surface Appearance
Finished bags are reviewed for visible defects, contamination, wrinkles or other appearance issues that may affect presentation.
Quantity & Packing
Finished quantities and carton packing are confirmed before the shipment is prepared for delivery.
Final production should follow an approved specification.
Material structure, pouch dimensions, artwork, printing details, zipper position and accessories should be confirmed before mass production. For color-sensitive projects, the preferred color reference and approval method should also be agreed in advance.
Have an existing pouch specification or sample?
Send us your artwork, dieline, current pouch dimensions, material structure or physical sample. We can review the existing format and discuss production options for your next stand up pouch order.
Samples & Ordering
From Sample Request to Stand Up Pouch Production
You can review material, pouch structure and printing options before moving into full production. The final ordering process depends on whether you already have an existing pouch specification or are developing a new package from the beginning.
Existing Stock Samples
Existing pouch samples can help you review material feel, zipper construction, printing quality, finish and general pouch-making capability before starting a custom order.
- Existing samples are generally available without a sample charge
- International courier cost is normally paid by the receiver
- Sample size or artwork may differ from your final project
- Useful for evaluating materials, finishes and workmanship
Custom Sample Development
If you need a pouch made specifically for your size, artwork or structure, a custom sample may be arranged before mass production depending on the project requirements.
- Custom samples require a separate sample fee
- Cost depends on pouch size, material, artwork and sample method
- An agreed sample fee may be credited toward a later bulk order
- Recommended when size, structure or appearance needs verification
Custom Stand Up Pouch Ordering Process
A clear approval process helps make sure the pouch specification, artwork and commercial terms are confirmed before production starts.
Send Requirements
Share your product, pouch size, filling weight, quantity, SKU count, artwork and any material or accessory requirements.
Review & Quotation
We review the specification and provide a quotation based on size, material, printing method, quantity and project details.
Sample if Needed
Existing samples or a project-specific sample can be reviewed before the bulk order when sampling is appropriate.
Confirm Specification
Final pouch dimensions, material structure, artwork, printing, zipper position and accessories are confirmed before production.
Deposit & Production
Production begins after the agreed deposit and required approvals have been received.
Production & QC
Printing, lamination, pouch making and quality inspection are carried out according to the approved project specification.
Balance Payment
The remaining balance is settled before shipment according to the confirmed order terms.
Packing & Shipment
Finished pouches are packed and prepared for the agreed shipping method after final commercial requirements are completed.
Payment & Approval
Confirm the Project Before Mass Production
Payment terms and production approval are confirmed with the quotation. A deposit is normally required before production, with the remaining balance completed before shipment.
Production begins after the agreed deposit and project approvals are completed.
The remaining payment is normally completed before the finished order is released for shipment.
Alibaba Trade Assurance can be used for eligible orders when this payment method is agreed for the project.
Artwork, dimensions, material, printing and accessories should be confirmed before mass production begins.
What Should You Send for a Faster Quote?
You do not need a complete packaging specification to contact us, but providing the following information can make quotation and technical review faster and more accurate.
- Product type
- Filling weight
- Pouch dimensions
- Total quantity
- Number of SKUs
- Quantity per SKU
- Artwork or reference design
- Required zipper or accessories
- Material or barrier requirements
- Destination country
Ready to request samples or a quotation?
Send us your stand up pouch requirements, existing packaging photos, artwork or reference samples. We can help review the practical material, printing and production options for your project.
Sample availability, sample fees, payment terms and production arrangements may vary according to project specifications and should be confirmed in the final quotation.
Custom Stand Up Pouch FAQ
Common questions about custom stand up pouch MOQ, materials, printing, samples, sizing and production. Final specifications should always be confirmed according to the actual packaging project.
01 What is the MOQ for custom stand up pouches?
MOQ depends on pouch size, material structure, printing method and SKU quantity. Some digitally printed stand up pouch projects can start from around 100 pieces, although approximately 1,000–3,000 pieces is often a more practical range for custom digital production. Gravure printed projects commonly start at around 10,000 pieces, while larger repeat orders can achieve better unit economics. Final MOQ should be confirmed from the actual specification.
02 Should I choose digital printing or gravure printing?
Digital printing is generally better for smaller orders, product launches, multiple SKUs and artwork that may change frequently. It does not require gravure cylinders. Gravure printing becomes more attractive as stable repeat quantities increase. Around 8,000–10,000 pieces, it is often worth comparing both methods, especially when the artwork uses relatively few colors.
03 Can I get samples before placing a bulk order?
Yes. Existing stock samples can normally be provided so you can check pouch material, printing, zipper construction, finish and workmanship. International courier cost is usually paid by the receiver. Custom samples can also be arranged for projects that need verification of a specific size, structure or artwork. Custom sample fees depend on the project and may be credited toward a later bulk order when agreed in advance.
04 How do I choose the correct stand up pouch size?
Choose the pouch size according to product volume, density, filling weight, required headspace and bottom gusset—not net weight alone. The same 500 g filling weight can require different pouch dimensions for coffee beans, powder, snacks or other products. For additional sizing guidance, see our Packaging Bag Size Guide .
05 What materials are available for stand up pouches?
The material structure depends on product protection requirements. Options may include general flexible packaging laminates, metallized barrier structures, aluminum foil laminates and transparent high-barrier structures using EVOH. Surface appearance can also be customized with options such as matte, glossy, kraft-look, metallic, transparent window and other finishes. Final structure and thickness should be confirmed according to the actual product and shelf-life needs.
06 What features can be added to a stand up pouch?
Depending on pouch size, material structure and application, available features can include a resealable zipper, easy tear notch, clear window, round or euro hanging hole, handle or handle hole on suitable formats, and a one-way degassing valve for suitable coffee packaging projects. Not every feature is suitable for every pouch specification, so the final configuration should be confirmed according to the product, pouch size and filling requirements.
07 Can you make stand up coffee pouches with a degassing valve?
Yes. One-way degassing valve configurations are available for suitable roasted coffee packaging projects. The pouch material structure, valve position, zipper, size and barrier requirements should be confirmed according to the coffee product and packing process. For coffee-specific packaging options, see our Custom Coffee Bags page.
08 Can I order multiple designs or SKUs in one project?
Yes. Multiple SKUs can be produced, but the total quantity and quantity per SKU both matter when evaluating production. For example, 10,000 pouches divided among five designs is different from 10,000 pieces of one design. Digital printing is often useful for lower-volume multi-SKU projects, while larger stable quantities should be compared with gravure printing.
09 What artwork files should I provide?
Vector artwork is preferred whenever possible. AI or editable PDF files are suitable for production review. Fonts should normally be outlined or supplied correctly, and linked images should have sufficient resolution. If you already have a dieline from an existing pouch, send it together with the artwork. If you do not have a dieline, the pouch dimensions and structural details should be confirmed before the final artwork layout is prepared.
10 How long does custom stand up pouch production take?
Production time varies by printing method, material structure, quantity, pouch configuration and current production schedule. Projects involving special materials or custom sampling may require additional time. We recommend confirming the required delivery date when requesting a quotation so the production and shipping plan can be evaluated for the specific order.
11 What are the payment terms?
A deposit is normally required before production begins, and the remaining balance is completed before shipment according to the confirmed order terms. Alibaba Trade Assurance can also be used for eligible orders when agreed for the project.
12 Can you ship custom stand up pouches internationally?
Yes. Custom packaging orders can be prepared for international shipment. The appropriate shipping method depends on order volume, carton quantity, destination, delivery schedule and customer requirements. Please provide the destination country when requesting a quotation so shipping options can be discussed together with the packaging order.
Tell Us About Your Stand Up Pouch Project
Send us your product type, pouch size, target quantity, artwork or existing packaging photos. We can review the project and discuss practical material, printing and production options.
Start Your Packaging Project
Ready to Create Your Custom Stand Up Pouches?
Tell us what you are packing, the pouch size or filling weight, expected order quantity and number of designs. We can help review suitable materials, pouch features and printing options before you move into production.
- Custom size, material and pouch structure
- Digital and gravure printing options
- Multiple SKUs and custom artwork supported
- Samples available before suitable bulk projects
Final MOQ, material structure, printing method, sample arrangement and pricing depend on the actual pouch specification and should be confirmed by quotation.